How to Find a Business Idea
Before revealing the secrets behind every successful business idea to you, let's first dive into the story of some of the most successful business men who bootstraped their companies.
Philip Knight (Nike)
Philip Knight, originating from Oregon, is a runner. He deeply embraces this sport since he is young. Running six miles a day, he enjoys the relaxation you feel when completing a new milestone. The endorphins build up in your body, giving you this joyful sensation of being completely relaxed and safe. Philip is the creator of Nike, one of the most successful sports shoe (and now sportswear) company.
Philip is a shoe dog: someone who is literally obsessed by shoes. His coach Bowerman, who cofounded Nike, formerly Blue Ribbon, with him is also a shoe dog. Bowerman likes to spend countless hours designing and improving existing shoes to improve his runners performances. As Philip is a runner, and Bowerman a runner coach, both are deeply connected to the runners world. They know the pain it can be to run with inappropriate shoes.
Philip later went to Japan, after backpacking around the world for more than a year, to visit a Japanese factory located in Onitsuka. He discovered there, in Kobe, one of the most advanced japanese running shoe, named the Tiger. He decides to talk to the factory owner about importing those shoes to the United-States. Nike is now a 30 billion dollars business.
Do you see where we are heading to? Probably not yet, but you're already half on the way. Let's talk about smaller success story.
